This piece is a dissection of Zomato Gold and how it was flawed, to begin with. The idea of having such a program is a great one, but the program design itself is sub-optimal. I’ll also propose a solution that could possibly work in a win-win for restaurants, customers, and Zomato.
Oft misunderstood and frequently maligned, CRED has been the talk of the town ever since they launched. From questions on how they’ll make money, to vitriol on their UX, everyone loves to pick on them. And yet people use the product, somewhere around 2.5 million of them.
This an exercise to explore possible product features which could help Tinder grow revenues. I haven’t used Tinder in the last 10 months so I do not know if any of these features now exist. Also, I was using Tinder in India, so the features rolled our elsewhere
This post is about how HQ Trivia and its Indian counterpart, Loco, hacked their growth. While I’ve dissected the product and growth mechanisms of Loco (since I’m familiar with their app), this holds good for HQ Trivia since they’re near-identical. Starting in 2000, Kaun Banega Crorepati (modelled